Why do you need a web site?
Everyone is in business to make money and to cut cost in every aspect of earning it. A web site is the world's most effective use of money to purchase media in order to market to the masses. The Internet functions 24 hours a day, seven days a week, with no labor costs to you and has the most inexpensive and widespread marketing capabilities ever seen. Through this highly affordable media, your web site offers your services to the world.

Statistics show that the Internet is an excellent way to market your business and sell your products and services. More and more customers are logging on, making purchases, buying services and researching choices and information through the Internet. Why should you limit your business to your immediate locale when the whole world is a keystroke away? The Internet is revolutionizing entire markets, allowing all businesses, large or small, the same opportunities to market their products, services and information on the Internet in an effective and appealing manner. You also gain major credibility by having an Internet presence; effectively you can look like one of the big companies - all without wasting your money.

Most Cost-effective Means of Advertising
Development and distribution costs are extremely low. When you compare the cost of establishing a web site to what it costs to promote your business in print or on the air, you'll see that a web site is the cheapest form of marketing ever created. A radio campaign featuring several 30-second spots per week for three months could run you Ksh. 80,000- Ksh. 160,000. That gets you five minutes per week of exposure for three months in the local area only.
Newspaper and magazine ads are similarly highly priced, and only last for the life span of that particular publication. A web site has virtually limitless space. You could put up a web site with dozens of photographs and several thousand words for under Ksh 25,000 for the first year, and keep it up and running for a few thousand shillings per year after that. What would it cost to run a newspaper ad of this size for a year? Imagine how much it would cost to produce a catalog for 200 different products and keep it in consumers' hands for an entire year. You can accomplish this with a web site very easily with low development cost and almost no distribution cost. Web sites are in full color - a palette of 16.7 million colors for your photographs alone.

24-Hour Accessible
Think of your web site as an automated operator. As a virtual employee, your site can reduce customer service representatives' burden by taking over repetitive tasks such as answering your most frequently asked questions, gathering information and automatically sending out responses. Your web site also works around the clock, so people from other time zones and countries will be able to work around their schedules, not yours.

Instant Feedback
When you register your domain (www.yourname.com ) you are entitled to 5 email accounts at no extra cost. Your web site feedback from clients can be configured to be channeled direct to your email account hence getting feedback from clients immediately. You will know immediately via your site whether your customers are raving or complaining. You can even track traffic through your site and find out which of your services or products interests visitors the most.

Globally accessibility
A web site is globally accessible; that means your web site can be viewed by anyone, anywhere, as long as they have Internet access. There are no physical limitations to broadcast areas, as in radio nor circulation region restrictions, as in newspapers or magazines.

You can keep your web site more current more affordably than any other media. You can update a web site immediately and as often as you like. Imagine you sell products whose prices fluctuate. With a web site, you can change these prices every time they go up or down, so your marketing materials are always accurate.

The little guys can compete with the big guys since a web site is economical and not limited by size. This means a small business can present as large or creative an image on the Internet as a bigger company - with the right design team.

Cost Effective way of communication
A web site also allows easy, safe communication between you and the consumer so that anyone who visits your site can contact you at any time by sending an email. Unlike communications that originate from other forms of advertising, consumers who send emails don't have to deal with many problems of everyday business: pushy salesmen, remembering to call during business hours, having to battle crowds to get to your stores, spending time waiting on voice mail or getting the wrong information. It's convenient, easy, and safe for the consumer. Email is also convenient for you. You can respond to all your customer inquiries at the same time, and do it when you have a free moment - not in the middle of rush hour when someone calls up to ask for product information or directions to your location.

You can save money on tech support and answering questions. If your employees spend a lot of time answering the same questions and sending out the same material, you can reduce that labor cost significantly by providing the information on the web site For instance, a client can avoid having to mail or fax information for over 1,000 phone call solicitations in a one-year period simply by providing the information on their site. That improves on labor costs and provides a real cost savings in reduced long distance phone bills (for faxes) and postage. Your web site can also take orders while you sleep as people can place orders on a web site at any time, day or night.
But most importantly, no salesmen manning the store, no utilities, no insurance, no payroll ... computers don't need a benefit package or overtime. For every second of every day, your web site is working for you!

Web site Design
Web site design is the most crucial of all the marketing media at your disposal. All other forms of advertising (business cards, brochures, etc.) can be patterned after you web site design layout. To attract prospective clients/customers who are surfing the Internet, your site must draw them in and hold their attention until your desired result is achieved. Like a good writer telling a story, you need to grab and hold your reader's attention.
Other opportunities are only a mouse click away, so a poorly designed web site can quickly become a faint memory as the prospect speeds away to another destination. A solidly designed web site, appealing in content and appearance, will draw the client back for regular visits and will create word of mouth traffic as well.
Designing Web pages is easy. Designing a good web site is difficult. A professional Web designer has a background in graphic design, knowledge of HTML and other design programming languages (such as JavaScript, ColdFusion, Dynamic HTML, ASP, etc.). More importantly, a professional designer understands how to design a web site that will most effectively present you, your business or organization, and your products and services.

What do you need to have a web site?

• A Computer: Although highly recommended, it is not necessary for you to have a computer but it is essential for those wishing to view your site and accessing your emails.

• ISP: an Internet Service Provider is how you connect to the Internet. This ISP will provide you with an email address to communicate by electronic mail (email).

• Domain Name: This is www.yourname.com; your address or home page on the Internet.

• Hosting: An Internet presence provider. This is where your web site is stored for the world to view.

• Web site Design: You'll need all the codes, computer language, scripts and graphics which, when put together, formulate your web site into a viewable form for the world to see.
• Maintenance: Updates, additions, changes, and most importantly, search engine analysis and submission of the pages that make up your web site

Future of Internet business transactions "E-commerce"
E-commerce simply means Electronic Commerce. It is the buzzword for the new millennium, and for very good reason. The Internet is changing the way business is done with literally billions of dollars being made over the Internet. E-commerce gives you the ability to accept payment over the Internet by either credit card or electronic checks. Through E-commerce, you can sell products or services instantly to anyone in the world without having to constantly monitor your web site

Marketing a web site
It is important to understand that you cannot simply put up a web site and expect that all you have to do is wait around for orders. In fact, we recommend that you use your web site in addition to other marketing methods.

A web site should always be regarded as part of an overall marketing strategy. A web site requires the same kind of advertising and promotion as any other business before it can generate income. The customers you gain through other methods can become excellent web customers as well. Once you have traffic coming to your site, your web site becomes your 24 hour-a-day, 7 day-a-week 365-days-a year web storefront!

How much will a web site cost?
Cost of a web site will depend on the number of pages your site will have . For details on cost please check our cost page or click here for details.